digital marketing, technology, notebook

How To Measure SEO Performance?

How To Measure SEO Performance?   Whether you handle your search engine marketing in-house or hire an SEO agency to develop and manage your campaign, it is crucial to measure your SEO efforts’ performance. The ability to accurately evaluate your progress will allow you to review tactics that may not be working or potentially focus …

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discussing with colleague

Do you need an SEO expert?

Do you need an SEO expert? An SEO (“search engine optimization”) expert is someone trained to improve your visibility on search engines. By following this guide, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can …

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Traffic Guard

Protect your Google Ads Investment.

Automated click fraud prevention for your Google Ads campaigns $50b s estimated to have been lost to ad fraud in 2019.* Competitors clicking on ads, bot traffic and click farms are just some of the ways ad fraud drains ad spend. Protect your Google Ads campaigns with TrafficGuard’s automated click fraud prevention.

pay per click, google marketing, google adwords

Advertising in Recession

Editor’s Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow.  Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different from ‘normal’ recessions, but many of the lessons about advertising from previous recessions still apply: Continuing to invest in brand advertising is …

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How to Improve On Page SEO?

What is On-Page SEO? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both the content and HTML source code of a page that can be optimized on your own. It involves making changes to your own …

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