Posts by adrian
Protect your Google Ads Investment.
Automated click fraud prevention for your Google Ads campaigns estimated to have been lost to ad fraud in 2019.* Competitors clicking on ads, bot traffic and click farms are just some of the ways ad fraud drains ad spend. Protect your Google Ads campaigns with TrafficGuard’s automated click fraud prevention. MonitoringTrafficGuard uses parallel tracking to…
Read MoreAdvertising in Recession
Editor’s Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow. Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different to ‘normal’ recessions, but many of the lessons about advertising from previous recessions still apply: Continuing to invest in brand advertising is…
Read MoreHow to implement a Digital Marketing strategy?
A brief step by step guide to implement a Digital Marketing Strategy. Determine What You Want to Accomplish (SMART Objectives) Understand the Digital Sales Funnel Create Buyer Personas Determine Where to Find Users At All Funnel Stages Implement Specific Guidelines to Reach Your Goals Incorporate Automation & Personalization Look for Holes in Your Digital Marketing…
Read MoreHow to Improve On Page SEO?
What is On-Page SEO? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both the content and HTML source code of a page that can be optimized on your own. It involves making changes to your own…
Read MoreHow to improve your google ads results?
Learn how google ads help in your digital marketing plan? Using Google Ads for online marketing. Now that you know the basics and benefits of online marketing and have assessed the readiness of your website, let’s introduce you to Google Ads, Google’s online advertising program, and make sure it’s a good fit for you. How…
Read MoreThe New Google Algorithm “Bert” Update
The New Google BERT Update Explained In Plain English Google just announced its latest algorithm update called BERT. The Google BERT update was announced on October 24, 2019, but reported that it has already been rolling out for a few days. According to the release, Google says that this will affect 10% of queries, which means this…
Read MoreNew to SEO? How to Boost Your Rankings With These 4 Easy Tips.
SEO is at the core of your online brand awareness, discoverability, and engagement. In order for your business to grow and be competitive in today’s rapidly changing digital world, SEO needs to be considered strategically. SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It…
Read MoreConnect to Shop.com
How to Connect to Shop.com? We have successfully connect Magento store to shop.com. If you need help to connect your E-commerce shop to shop.com please feel free to contact us. SHOP.COM is a new kind of shopping comparison site that offers the most comprehensive shopping experience on the web. Our shopping experts have drawn on…
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