Social Media Marketing

How do I make my posts accessible? Over 1 billion people in the world have a disability. That’s more than the populations of the United States, Canada, France, Italy, Japan, Mexico, and Brazil combined. A disability can affect: Vision Movement Thinking Memory Learning Communication Hearing […]

How to design content for social media marketing? Design tips for social media content Here are ten tips for designing content for social media: Use simple graphics. Graphics that have too many details aren’t fully understood or appreciated in a few seconds. Keeping graphics simple

What is social marketing on mobile?   In this lesson, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favorites, comments, shares, Retweets, saves, clicks, hashtags, and mentions.

What is Influencer marketing? As a digital marketer, chances are you’ll hear the term influencer often. An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. If an influencer

How to respond to social media users? When a customer reaches out to you on social media—whether it’s via direct message, a comment on a post, or any other type of interaction—a reply is usually needed. Sometimes, however, a reply isn’t the best course of

social listening refers to the tracking and analyzing of conversations and trends related to your brand. Another way to conduct social listening is simply by listening to your audience. In this reading, you will learn about the tools that allow you to conduct effective social listening. Social listening tools can help you monitor all of your social media platforms in one place.