SEMGoogle Ads bid strategies Every Google Ads campaign requires a bid strategy, and determining the correct strategy is key for the success of a business campaign with Google Ads. This reading will discuss bid strategies and the different types you can choose from. What is […]
SEM / PPC
It is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers.
See How Losing Broad Match Modified Will Impact Your Google Ads How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
Learn about Google Ads, how it can be part of your digital marketing plan? Google\’s online advertising program
Explore the best practices when you create ads campaign with Google. Learn how to create great Creative for your Ads copy.
Kristen McCormick share the latest update for google ads and what should you do to continue to achieve good results.
Performance Max is a new campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign.