Courses

Overview

This course is for anyone who wants to develop an effective and engaging digital content marketing programme.  You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.

Who should attend?

This course is for anyone who wants to develop an effective and engaging digital content marketing programme.  You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.

Learning Outcomes

  • Why content marketing is important and its key benefits
  • Understand what makes great content and the importance of storytelling
  • Types of content you should use, topical versus evergreen content and using Google’s Hero, Hub and Help content model
  • Learn how to build a content plan
  • Become a thought leader and build brand awareness
  • Decide which channels to use to host and share your content, including blogging, video, search, podcasting and social media
  • How to identify and work with key Influencers
  • How to measure and evaluate the impact of content marketing

 

Train your team

This CIM course can be delivered virtually or on-site for corporate teams and can be tailored to your specific requirements. For details contact [email protected].

 

 

The Obizmax Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical-based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Principles, Intermediate and Advanced.

 

Course Director

This course is for anyone who wants to develop an effective and engaging digital content marketing programme.  You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.

Pricing

Online Training Method
$500

Class conducted via Zoom Platform

$500
Physical Training Class
$600

Class conducted via Training Centre

 

$600

Course Date

Start Date Duration Location
4 April 2023 2 Days Physical Class
2 May 2023 2 Days Physical Class
7 June 2023 2 Days Online Class

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

 

Enquire

To speak to one of our Learning Advisors, call us on +65 8770 7538 or complete the form below.

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