Facebook Digital Marketing Associate Certification Course

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Learning Outcome

After this course, learners will be:

  • A Certified Facebook Digital Marketing Associate - Recognise by Facebook (Meta)
  • Able to assist businesses to improve their ad campaigns with your knowledge of the Facebook Platform
  • Able to Understand Facebook and Instagram advertising solutions
  • Able to Understand best practices of Facebook Advertising
  • Recognise by your peers as a Facebook Certified Digital Marketer

Who Should Attend?

Web Designer, Marketing Executive, Marketing Manager, Marketing Director, Social Media Marketing Executive, Social Media Marketing Manager, Social Media Marketing Director.

OR

Anyone with an Understanding of Digital Marketing and familiarity with the Integrated Digital Marketing Plan.

Our Facebook Trainer

Our Facebook trainers are certified by Facebook as digital marketing associates, 

All our trainers are experts in the Digital Marketing domain with at least 20 years of experience in designing, build and managing digital marketing campaigns in the Singapore region.  Besides the technical knowledge of the trainer, they are also business consultants equipped with an MBA providing digital business best practices.

Our trainers are also certified adult educators with the WSQ Advanced Certificate in Training and Assessment (ACTA) and WSQ Diploma in Adult Continuing Education (DACE) awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).

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2 Days | 16 Hours

Classroom

90 Mins

Online Assessment

Certification

International

Course Outline

Instructor-led | Synchronous Online Class or Classroom | Demonstration, Case Studies and Hands-On

Module 1

Digital Marketing Basics

  • The Evolution of Digital and Social Media Marketing
  • Data and Digital Marketing
Module 2

Build a Business Presence

  • Build a Business Presence on Social Media

  • Understand Your Customer and Their Journey

  • Brand and Business Identity on Social Media

Module 3

Engage an Audience

  • Engage an Audience on Social Media

  • Measure Success in Social Media Marketing

Module 4

Create Content for Facebook and Instagram

  • Start Building Content

  • Develop Engaging Photos and Videos

  • Strategic Writing for Social Media

Module 5

Introduction to Advertising on Facebook

  • Advertising on Facebook

  • Create an Ad on Facebook

 

Module 6

Choose an Ad Objective and Budget

  • Choose an Ad Objective

  • Determine an Ad Budget and Bid Strategy

Module 7

Audience and Placements

  • Set Up an Audience

  • Ad Placements and Formats

Module 8

Measurement

  • Measure Ad Performance

Module 9

Establish Your Personal Brand

  • Your Personal Brand Matters

  • Establish Your Personal Brand

Module 10

Careers in Social Media

  • Unlock Your Career in Social Media

Module 11

Establish Personal Safety and Privacy Online

  • Stay Safe Online

  • Protect Your Privacy

  • Manage Your Reputation
Module 12

Privacy and Safety in Digital Media and Advertising

  • Privacy, Control and Data-Based Advertising

  • Recognize and Avoid Misinformation Online

Module 13

Instagram Design School

  • Design School Overview

  • Instagram Stories School

  • Reels School
Module 14

Brand Camp

  • Define and Establish a Brand Identity

  • Tell the Story Behind a Brand

  • Determine and Communicate Brand Purpose

  • Develop the Look and Feel of a Brand

  • Establish Brand Voice and Tone

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This is the only course available in Singapore that get you a Certified Digital Marketing Course in Singapore.

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