Learning Outcome
After this course, learners will be able to:
- Understand SEO Strategies
- Perform Keyword Searches & Selection
- Implement on-page SEO techniques
- Implement off-page SEO techniques
- Analyse SEO Effectiveness
Who Should Attend?
Web Designer, Marketing Executive, Marketing Manager, Marketing Director, Social Media Marketing Executive, Social Media Marketing Manager, Social Media Marketing Director.
OR
Anyone with Understanding of Digital Marketing and familiarity with Integrated Digital Marketing Plan.
Our SEO Trainer
All our trainers are expert in the Digital Marketing domain with at least 20 years of experience in design, build and manage digital marketing campaign in the Singapore region. Besides the technical knowledge of the trainer, they are also business consultant equipped with an MBA providing digital business best practices.
Our trainers are also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).
What our Graduate Said about our SEO Trainer?
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Module 1
What is SEO?
Module 2
Keywords Selection
- Understanding the importance of Keywords Selection
- Types of Keywords available
- Deciding on Webpage Intention
- Researching and Selecting the Relevant Keywords/phases
- Assessment
Module 3
On-Page SEO Strategies
- Understanding On-Page SEO
- How to embed Keywords on Webpage element?
- How to Optimise Webpage?
- Technical Optimisation of Website
- Assessment
Module 4
Off-Page SEO Strategies
- Understanding Off-Page SEO
- How to use Keywords for Link Building?
- How to engage in Link Building?
- Creating a Business Profile
- Assessment
Module 5
Analyzing Effectives of SEO
- Google Analytics
- Google Search Central
- Google Tag Manager
- Report Analysis
- Assessment
Module 6
SEO Project
- Selection of Industry
- Installation of website
- Generation of Keywords Plan
- Implementation of On-Page Techniques
- Monitoring