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Digital Marketing

Traffic Guard

Protect your Google Ads Investment.

Automated click fraud prevention for your Google Ads campaigns $50b s estimated to have been lost to ad fraud in 2019.* Competitors clicking on ads, bot traffic and click farms are just some of the ways ad fraud drains ad spend. Protect your Google Ads campaigns with TrafficGuard’s automated click fraud prevention.

pay per click, google marketing, google adwords

Advertising in Recession

Editor’s Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow.  Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different from ‘normal’ recessions, but many of the lessons about advertising from previous recessions still apply: Continuing to invest in brand advertising is …

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