- Determine What You Want to Accomplish (SMART Objectives)
- Understand the Digital Sales Funnel
- Create Buyer Personas
- Determine Where to Find Users At All Funnel Stages
- Implement Specific Guidelines to Reach Your Goals
- Incorporate Automation & Personalization
- Look for Holes in Your Digital Marketing Strategy
A digital marketing strategy is a series of actions that help to achieve company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, that can be aligned to meet the SMART objectives of the campaign. Below is my brief on DMS.
How to implement a DM strategy? A brief step by step guide to implement a Digital Marketing Strategy.
1. Determine What You Want to Accomplish (SMART Objectives)
What do we want our digital marketing campaigns to accomplish? Do we want to build name brand recognition? Generate leads? Get more sales or email subscribers?
2. Understand the Digital Sales Funnel
The digital sales funnel is an important marketing concept that we need to grasp before actually developing our strategy. It is made up of several different steps that buyers move through in order to get to the point of purchasing and/or becoming long term customers.
Discovery. People hear of our brand or product for the very first time ever.
Research/consideration. Some name brand recognition has been established, and the user is willing to look into our products or services to learn more. They may also research our competitors at this stage.
Purchase. Users are willing to become customers and purchase from us at this point.
Loyalty. Repeat clients may become loyal to our brand or product and eventually may become advocates for our brand.
3. Create Buyer Personas
We need to take in order to create your strategy is to get a solid understanding of who our audience is and what motivates them. This will be essential because it will help us to assess which marketing platforms we can find them on, how they’re interacting with them and what they want to see from us.
4. Determine Where to Find Users At All Funnel Stages
Now we’ll want to understand how and where to connect with them. Again, refer to our analytics on this and cross-reference them with our buyer personas.
5. Implement Specific Guidelines to Reach Your Goals
We’ve got your marketing mix selected and we know how our audience will react. Once we do this, it’s time to start tying everything together and create specific tactics that will help us reach those end goals.
6. Incorporate Automation & Personalization
As we get our campaigns up and running, we’ll want to find ways to continue to make our campaigns as impactful and effective as possible.
7. Look for Holes in Your Digital Marketing Strategy
When digital marketing strategy is up and running. Both in the early days and on a long-term basis, we want to evaluate how the strategy is working carefully. Since there’s often multiple elements, platforms, and campaigns involved, this can be tricky. So use GA to understand the results and make necessary changes to the techniques when needed.
Without a well planned and executed digital marketing strategy, we’re not going to see results because we don’t have the right content in place to get the results/ And with all that time and money invested, that’s the last thing that we want.