How to implement a Digital Marketing strategy?

A brief step by step guide to implement a Digital Marketing Strategy.

  1. Determine What You Want to Accomplish (SMART Objectives)
  2. Understand the Digital Sales Funnel
  3. Create Buyer Personas
  4. Determine Where to Find Users At All Funnel Stages
  5. Implement Specific Guidelines to Reach Your Goals
  6. Incorporate Automation & Personalization
  7. Look for Holes in Your Digital Marketing Strategy

Digital marketing strategy is the series of actions that help to achieve company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, that can be aligned to meet the SMART objectives of the campaign.  Below is my brief on DMS.

A brief step by step guide to implement a Digital Marketing Strategy.

A brief step by step guide to implement a Digital Marketing Strategy.

  1. Determine What You Want to Accomplish (SMART Objectives)

    What do you want our digital marketing campaigns to accomplish? Do you want to build name brand recognition? Generate leads? Get more sales or email subscribers?

  2. Understand the Digital SalesFunnel

    The digital sales funnel is an important marketing concept that you need to grasp before actually developing your strategy. It is made up of several different steps that buyers move through in order to get to the point of purchasing and/or becoming long term customers.

    Discovery. People hear of your brand or product for the very first time ever.

    Research/consideration. Some name brand recognition has been established, and the user is willing to look into your products or services to learn more. They may also research your competitors at this stage.

    Purchase. Users are willing to become customers and purchase from you at this point.

    Loyalty. Repeat clients may become loyal to your brand or product and eventually may become advocates for your brand.

  3. Create Buyer Personas

    You need to take in order to create your strategy is to get a solid understanding of who your audience is and what motivates them. This will be essential because it will help you to assess which marketing platforms we can find them on, how they’re interacting with it and what they want to see from you.

  4. Determine Where to Find Users At All Funnel Stages

    Now you’ll want to understand how and where to connect with them. Again, refer to our analytics on this and cross-reference them with your buyer personas.

  5. Implement Specific Guidelines to Reach Your Goals

    You’ve got your marketing mix selected and you know how your audience will react. Once you do this, it’s time to start tying everything together and create specific tactics that will help you reach those end goals.

  6. Incorporate Automation & Personalization

    As you get our campaigns up and running, you’ll want to find ways to continue to make your campaigns as impactful and effective as possible.

  7. Look for Holes in Your Digital Marketing Strategy

    When digital marketing strategy is up and running. Both in the early days and on a long-term basis, we want to evaluate how the strategy is working carefully. Since there’s often multiple elements, platforms, and campaigns involved, this can be tricky. You may use Google Analytics to understand the results and make the necessary changes to the techniques when needed.

Conclusion

Without a well planned and executed a digital marketing strategy, we’re not going to see results because we don’t have the right content in place to get the results/ And with all that time and money invested, that’s the last thing that you want.

If you need any help, please feel free to contact us.