- Determine What You Want to Accomplish (SMART Objectives)
- Understand the Digital Sales Funnel
- Create Buyer Personas
- Determine Where to Find Users At All Funnel Stages
- Implement Specific Guidelines to Reach Your Goals
- Incorporate Automation & Personalization
- Look for Holes in Your Digital Marketing Strategy
Digital marketing strategy is the series of actions that
help to achieve company goals through carefully selected online marketing
channels. These channels include paid, earned, and owned media, that can be
aligned to meet the SMART objectives of the campaign. Below is my brief on DMS.
How to implement a DM strategy? A brief step by step guide
to implement a DM Strategy.
1. Determine What You Want to Accomplish (SMART Objectives)
What do we want our digital marketing campaigns to
accomplish? Do we want to build name brand recognition? Generate leads? Get
more sales, or email subscribers?
2. Understand the
Digital Sales Funnel
The digital sales funnel is an important marketing concept
that we need to grasp before actually developing our strategy. It is made up of
several different steps that buyers move through in order to get to the point
of purchasing and/or becoming long term customers.
Discovery. People hear of our brand or product for
the very first time ever.
Research/consideration. Some name brand recognition
has been established, and the user is willing to look into our products or
services to learn more. They may also research our competitors at this stage.
Purchase. Users are willing to become customers and
purchase from us at this point.
Loyalty. Repeat clients may become loyal to our brand
or product and eventually may become advocates for our brand.
3. Create Buyer Personas
We need to take in order to create your strategy is to get a
solid understanding of who our audience is and what motivates them. This will
be essential, because it will help us to assess which marketing platforms we
can find them on, how they’re interacting with it and what they want to see
4. Determine Where to Find Users At All Funnel Stages
Now we’ll want to understand how and where to connect with
them. Again, refer to our analytics on this and cross-reference them with our
5. Implement Specific Guidelines to Reach Your Goals
We’ve got your marketing mix selected and we know how our
audience will react. Once we do this, it’s time to start tying everything
together and create specific tactics that will help us reach those end goals.
6. Incorporate Automation & Personalization
As we get our campaigns up and running, we’ll want to find
ways to continue to make our campaigns as impactful and effective as possible.
7. Look for Holes in Your Digital Marketing Strategy
When digital marketing strategy is up and running. Both in
the early days and on a long-term basis, we want to evaluate how the strategy
is working carefully. Since there’s often multiple elements, platforms, and
campaigns involved, this can be tricky. So use GA to understand the results and
make necessary changes to the techniques when needed.
Without a well planned and executed a digital marketing
strategy, we’re not going to see results because we don’t have the right
content in place to get the results/ And with all that time and money invested,
that’s the last thing that we want.