What is On-Page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both the content and HTML source code of a page that can be optimized on your own. It involves making changes to your own website and has nothing to do with external websites.
7 Ways to Improve On-Page SEO?
To improve your ranking position on search engine result page, one of the first things an SEO consultant recommend is to optimise your webpage with the ranking keywords.
Keywords Optimization for the following area:-
1. Page title
2. Meta Description
3. Relevant Content
4. Content heading H1....6
5. Image Alt Text
6. Generate Link to internal url for relevant anchor text.
7. Clear Call to Action (CTA)
Page Title/Title Tag Optimization
A title tag is the HTML element used to specify the title of a webpage.
Its primary job is to tell visitors and search engines what they can expect from the web page (in the shortest and most concise way possible).
But because title tags typically show up in the SERPs…
It’s essential that a title tag entices the user to click-through to your post from the SERPs (or wherever they are).
First impressions count: Your title tag is typically the first thing a potential visitor will take notice of when performing a search. So this is your chance to make a positive first impression;
Brand leverage: People trust brands. If you’re a household name in your industry, make sure you prominently display your brand name in your title tag. Again, this entices the click and leads to more traffic. (More on this later!)
And don’t forget that Google (and other search engines) look at your title tag, amongst other things, to help make sense of your page.
A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. Although the visitors of a website cannot see it directly, search engines such as Google use it to display a web page in search results:
Positive effects of good meta descriptions
In the early days of search engine optimization (SEO), keywords that were included in the meta description were an important ranking factor for search engines such as Google. However, this led to more and more website owners stuffing their meta descriptions full of keywords ("keyword stuffing"). These meta descriptions provided users with no helpful description of the page content and thus with no added value. Therefore, Google decided in 2009 that meta descriptions should no longer affect the ranking of a website.
Nonetheless, optimizing your meta descriptions is an important task in SEO and online marketing, as it has a significant impact on your page's click-through rate (CTR) in search results. CTR is the ratio between page impressions for certain search queries and actual clicks on this page. With an apt and appealing meta description that encourages users to click, you can increase your CTR significantly, even if your page has a low ranking.
This, in turn, has a positive impact on how Google evaluates your web page. Google considers a page much more relevant if it is frequently clicked and if users spend a lot of time on it. Thus, a good meta description can indirectly improve the ranking of a web page on Google and is therefore also relevant for search engine optimization (SEO).
Develop Relevant Content
We all know that the Internet is a marvellous and magnificent thing. If you want the answer to a question or have a problem that needs solving, a simple search soon delivers the right result. Therefore the content of the webpage must be relevant to the page intent. A well-written content for a webpage must fulfil the following:
- Understanding who is your customer persona.
- Should have value for the target audience.
- Should solve a problem for your target audience.
- Optimise with both Intended and contextual keywords.
- Make the content as long as it needs to be
Content Heading <H1>....<H6>
Use proper heading elements to indicate the page’s content structure
Section headings with large or bold text can help visual users quickly scan and understand web pages for efficient navigation.
When heading elements are correctly applied (e.g.,<h1>…<h6>), they provide the same type of efficient navigation to individuals with visual disabilities. Proper heading elements allow assistive technologies to quickly identify the headings on the page. Without heading markup, users of assistive technologies are not able to skip through irrelevant content and navigate the page effectively. Some users will have to wade line-by-line through a web page with missing or improper section headings.
- Check for at least one level-1 heading on every page.
- Apply appropriate HTML markup to any text that looks like a heading.
- Begin every page section or topic with an HTML heading.
- Verify that all text marked up as HTML headings serve a proper function and are not simply used for appearance.
- Arrange the heading hierarchy in a meaningful order:
- Headings should not skip levels.
- Each heading level should correctly indicate its relationship to other sections.
Image Alt Text
Alt-text is the written copy that appears in place of an image on a webpage if the image fails to load on a user's screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.
Generate Link to Internal URL for Relevant Anchor Text/Keywords.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the colour and underlining through Html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.
Bad anchor text example: Click here
There are 2 ways to create Anchor Text:-
- Exact Match Anchor Text
- Anchor Text Variation
Excessive Anchor Text
Just like keyword stuffing, you can have too much anchor text on a given page. When there are too many keywords on a page linking to too many other pages of a website, or all to the same page but with different anchor texts, you have a case of excessive anchor text. The excessive use of anchor text within your website can lead to Google penalties as it is considered a spammy, user-unfriendly practice.
Clear Call to Action
A call to action (CTA) is a button or link prompting readers to click.
How does a CTA prompt someone to click?
CTAs generally use bright colours and thoughtful placement, but the best ones use precise, actionable verbiage to attract attention. A few examples:
- See the new looks
- Start my trial
- Register now
- Take 50% off
Why should I use a CTA button?
Buttons are eye-catching and clean, making them a simple way to improve conversions. We recently did some testing and learned that using a button-based CTA increased our click-through rate by 28% over a link-based CTA.
On-Page SEO is one of the technique you can apply to improve your ranking on the search engine ranking page.
It’s about fulfilling search intent and giving searchers what they want. That’s the most important step. If you don’t pull that off, no amount of “optimization” will help you rank.
But, of course, it’s still important that you keep the “big G” happy.
Does that involve including keywords in your meta tags? Yes, partially. However, it’s not always totally necessary, and its only part of the puzzle—a small one, at that.
Keep an eye on your search results after you have made changes to your webpage. Let us know whether the above tactics help to improve your result after implementation.
If you would like some help with your SEO, you can always book a meeting with us here!
Please share this article if it’s helpful to you!