After analyzing your competition and finding the best keywords to target, the last step is creating ads to engage your audience. PLA and Display Advertising reports will allow you to analyze the visual aspects of your competitor’s advertising strategy. If you already run Google Ads, you can import an existing campaign and restructure your keyword list in the PPC Keyword Tool.

Reports in this workflow include:

• PLA Research
• Display Advertising

Engaging ads are going to be what draws your audience to your ultimate goal: conversions. While writing good ads can seem like a daunting task, the help of tools such as the PLA Research can go a long way in turning your ads nightmare into a dream.