Free Digital Marketing Resources. Ebooks, guides, templates, and more to help you grow.
SEO for 2023 SEO is still an essential part of digital marketing strategy. It helps to improve the visibility of a website in search engine results pages (SERPs) and can drive more traffic and business to your website. Search engines like Google, Bing, and Yahoo …
How do I make my posts accessible? Over 1 billion people in the world have a disability. That’s more than the populations of the United States, Canada, France, Italy, Japan, Mexico, and Brazil combined. A disability can affect: Vision Movement Thinking Memory Learning Communication Hearing …
How to design content for social media marketing? Design tips for social media content Here are ten tips for designing content for social media: Use simple graphics. Graphics that have too many details aren’t fully understood or appreciated in a few seconds. Keeping graphics simple …
What is social marketing on mobile? In this lesson, you are learning about how to increase engagement on social media. To review, engagement refers to the actions people take on social media, such as likes, favorites, comments, shares, Retweets, saves, clicks, hashtags, and mentions. …
What is Influencer marketing? As a digital marketer, chances are you’ll hear the term influencer often. An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. If an influencer …
How to respond to social media users? When a customer reaches out to you on social media—whether it’s via direct message, a comment on a post, or any other type of interaction—a reply is usually needed. Sometimes, however, a reply isn’t the best course of …
social listening refers to the tracking and analyzing of conversations and trends related to your brand. Another way to conduct social listening is simply by listening to your audience. In this reading, you will learn about the tools that allow you to conduct effective social listening. Social listening tools can help you monitor all of your social media platforms in one place.
Using internal and external links with appropriate anchor text helps visitors find the information they need. Promoting your website and attracting backlinks helps you increase the quality and quantity of links pointing to your site, which can build your site’s reputation.
Creating customer personas can help you better understand and empathize with your target audience. The process begins with researching and identifying who your customers are. Then you group similar customers together and create a customer persona to represent each group.
SEMGoogle Ads bid strategies Every Google Ads campaign requires a bid strategy, and determining the correct strategy is key for the success of a business campaign with Google Ads. This reading will discuss bid strategies and the different types you can choose from. What is …
Establish your business details on Google The Google knowledge panel is a Google search engine results pages (SERPs) feature that displays brand and business information separate from general search results. This reading describes knowledge panels and provides set-up steps to establish business details. The Google …
Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.
Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers.
There are many ways to improve your website traffic organically. Below is the list of tasks most Digital Marketers need to do for a chance to rank higher in SERP.
Businesses use marketing strategies to build awareness among potential customers. You have learned that the first stage of the marketing funnel is the awareness stage.
On Page SEO practice optimized individual web pages in order to rank higher and earn more relevant traffic in search engines.
Learn about digital advertising strategies that are suitable to implement during bad times. Learn what big companies do digitally during bad times. Learn More.
By following this guide, you should learn enough to be well on your way to an optimized site.
See How Losing Broad Match Modified Will Impact Your Google Ads How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
Choosing the right digital marketing agency is critical to your successful digital strategies. Key take away is whether they can do the job.
Learn about Google Ads, how it can be part of your digital marketing plan? Google\’s online advertising program
Improve your customers engagement with an CRM design for Property Agent? it\’s will help you to manage your client more effectively.
Digital marketing strategy is the series of actions that help to achieve company SMART Objectives through carefully selected online marketing channels
What are some of the red flags to look out for with your agency, in-house team, or even yourself?
