After the program, learners will be able to:
- Implement SEO Strategies
- Selecting the Right Keyword Searches & Selection
- Implement on-page SEO techniques
- Implement off-page SEO techniques
- Analyse SEO Effectiveness
Who need this?
Web Designer, Marketing Executive, Marketing Manager, Marketing Director, Social Media Marketing Executive, Social Media Marketing Manager, Social Media Marketing Director. Digital Marketing Service Freelancer
Anyone with Understanding of Digital Marketing and familiarity with Integrated Digital Marketing Plan.
Our SEO Consultant
All our consultant are expert in Digital Marketing domain with at least 10 years of experience in design, build and manage digital marketing campaign in the Singapore region. Besides the technical knowledge of the consultant, they are also business consultant equipped with an MBA providing digital business best practices.
Our consultant are also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).
- Understanding Search Engine Optimization
- How do Search Engines work?
- Search Engine Results Page
- Whitehat vs Blackhat SEO strategies
- Understanding the importance of Keywords Selection
- Types of Keywords available
- Deciding on Webpage Intention
- Researching and Selecting the Relevant Keywords/phases
On-Page SEO Strategies
- Understanding On-Page SEO
- How to embed Keywords on Webpage element?
- How to Optimise Webpage?
- Technical Optimisation of Website
Off-Page SEO Strategies
- Understanding Off-Page SEO
- How to use Keywords for Link Building?
- How to engage in Link Building?
- Creating a Business Profile
Analyzing Effectives of SEO
- Google Analytics
- Google Search Central
- Google Tag Manager
- Report Analysis
- Selection of Industry
- Installation of website
- Generation of Keywords Plan
- Implementation of On-Page Techniques
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