Mentoring Outcome

After the program, learners will be able to:

  • Implement SEO Strategies
  • Selecting the Right Keyword Searches & Selection
  • Implement on-page SEO techniques
  • Implement off-page SEO techniques
  • Analyse SEO Effectiveness

Who need this?

Web Designer, Marketing Executive, Marketing Manager, Marketing Director, Social Media Marketing Executive, Social Media Marketing Manager, Social Media Marketing Director. Digital Marketing Service Freelancer

OR

Anyone with Understanding of Digital Marketing and familiarity with Integrated Digital Marketing Plan.

Our SEO Consultant

All our consultant are expert in Digital Marketing domain with at least 10 years of experience in design, build and manage digital marketing campaign in the Singapore region.  Besides the technical knowledge of the consultant, they are also business consultant equipped with an MBA providing digital business best practices.

Our consultant are also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).

Jobscope 1

Webpage Optimisation

  • Understanding Search Engine Optimization
  • How do Search Engines work?
  • Search Engine Results Page
  • Whitehat vs Blackhat SEO strategies
  • Assessment
Module 2

Keywords Selection

  • Understanding the importance of Keywords Selection
  • Types of Keywords available
  • Deciding on Webpage Intention
  • Researching and Selecting the Relevant Keywords/phases
  • Assessment
Module 3

On-Page SEO Strategies

  • Understanding On-Page SEO
  • How to embed Keywords on Webpage element?
  • How to Optimise Webpage?
  • Technical Optimisation of Website
  • Assessment
Module 4

Off-Page SEO Strategies

  • Understanding Off-Page SEO
  • How to use Keywords for Link Building?
  • How to engage in Link Building?
  • Creating a Business Profile
  • Assessment
Module 5

Analyzing Effectives of SEO

  • Google Analytics
  • Google Search Central
  • Google Tag Manager
  • Report Analysis
  • Assessment
Module 6

SEO Project

  • Selection of Industry
  • Installation of website
  • Generation of Keywords Plan
  • Implementation of On-Page Techniques
  • Monitoring

[hubspot type=form portal=6003273 id=b98a0940-099c-464d-9451-41ca01d696a5]

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